Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Toshiba 14. Xiaomi or Apple two innovation strategies for China. Quizzes test your expertise in business and Skill tests evaluate your management traits. Vivo's Xplay 5 Elite. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Samsung Group has a huge product line i.e. *Average returns of all recommendations since inception. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). We'll assume you're ok with this, but you can opt-out if you wish. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. Oppo 4. Warren Buffett vs. Cathie Wood: Where Would You Rather Invest? Samsung market share was 23% with a negative annual growth of 1.6%. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). These cookies will be stored in your browser only with your consent. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. Xiaomi is one of the leading brands in the consumer electronics sector. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. (2016, August 15). 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. Learn More. Tony Chen founded Oppo in 2001. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). Partnerships with telecom companies can help the brand grow, 3. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. Gathering and utilising a large fan base. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. The opportunities for any brand can include areas of improvement to increase its business. Efficient leadership by Lei Jun 2. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Panasonic 8. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Intense global competition means lower market share growth, 2. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. The primary goals of a competitor analysis . Read More. Its popular mobile phone brands include Mi, RedMi, POCO. Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. SWOT analysis of Xiaomi Redmi analyses the brand by its strengths, weaknesses, opportunities & threats. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. Lenovo 3. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. This ensures greater revenues for Xiaomi. Macroaxis can help you discover thousands of investment opportunities in different asset classes. Continue reading more about the brand/company. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. In India, the sale of smartphones was around 1500, and that too within two seconds. Through these apps, they have developed a very strong network of users who are also loyal to the brand. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. It has been reviewed & published by the MBA Skool Team. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. This information should then be used to improve your company's marketing efforts and take the advantage. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. Brand value estimated at USD 100 billion [1] Weaknesses 1. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. Xiaomi Inc: Competitors. Samsung 9. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. The rivals' competition put Xiaomi under pressure. This category only includes cookies that ensures basic functionalities and security features of the website. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Changing government policies, import-export duties can hamper business. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. Top Apple Competitors. What is a competitor analysis? Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. ET A comparative analysis of the marketing strategy of Xiaomi and other manufacturers has also been done to understand the reasons for the market success and the exponential growth exhibited by. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. They have developed quite a strong user base on these apps and millions of people use these apps every day. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. Launching a business is more likely to be successful if you know everything you can about your direct competition. Xiaomi, by comparison, still generates about 90% of its sales from China. Below are the top 4 competitors of Xiaomi Redmi: 1. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. If we go by market share, which is constantly falling due to non-satisfactory sales, poor marketing strategies and non-competent products. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm LG Electronics 3. Cost basis and return based on previous market day close. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. Xiaomi had a 17% share of. It has been reviewed & published by the MBA Skool Team. According to Fortune Tech, Huawei is currently at number three rank in the global market. . Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. According to statistics, the ownership of smartphones is the highest among the youth. Sophisticated investors, who have witnessed. You also have the option to opt-out of these cookies. Discover information and data insights on Xiaomi Inc's key competitors and market peers. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. We also use third-party cookies that help us analyze and understand how you use this website. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. This website uses cookies to improve your experience. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. 3. can be threats. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. Top 10 xiaomi.com Competitors The Top 10 Sites Like xiaomi.com in September 2022 are ranked by their affinity to xiaomi.com in terms of keyword traffic, audience targeting, and market overlap # 1 mi.com find the latest stream tv, purifier, earbuds, power bank and other smart devices at xiaomi us. The content on MBA Skool has been created for educational & academic purpose only. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. COMPETITOR ANALYSIS. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. With the kind of success that Xiaomi have had in just a few years, it is clear that it has been successful in its industry and there are many reasons for why Xiaomi stands out in such a competitive technology world. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. Continue reading more about the brand/company. According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. 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